The Rise of Private Real Estate in Victoria

The way Australians sell and rent property is changing—and Victoria is leading the charge. More homeowners are turning away from traditional agents and embracing private real estate as a cost-effective, flexible alternative. Whether it’s a house for sale in Melbourne’s suburbs or a rental unit in Geelong, private sales are gaining momentum across the state.

The shift is largely driven by rising agent commissions, greater access to digital tools, and the growing appeal of direct property management. For those thinking, “How can I sell my house privately?”, the answer is simpler than ever. With the right guidance, going For Sale By Owner offers not only financial savings but also more control and confidence in the process.

Why Private House Sales Are Gaining Popularity

Traditionally, real estate agents have been seen as essential to the selling process. But with commissions often eating up 2–3% of a property’s sale price, sellers are increasingly questioning whether these costs are justified.

In Victoria, property owners are waking up to the benefits of private house sales, such as:

• No commission fees: Save thousands by avoiding agent charges

• Full control: Make your own decisions on pricing, negotiation, and presentation

• Direct communication: Engage with buyers personally, leading to more transparent discussions

• Faster processes: Respond to enquiries and manage inspections on your own schedule

• Greater satisfaction: Enjoy the sense of achievement that comes with managing your own sale

These benefits are driving a surge in people looking to sell without agents, especially in markets where demand is high, and sellers can take advantage of strong buyer interest.

Selling Without an Agent: What It Involves

For those new to private real estate, the process may seem daunting. But breaking it down into clear steps reveals how achievable it really is.

1. Prepare the Property

Start by getting your property ready for inspection. Clean thoroughly, declutter, and consider small repairs or touch-ups to boost appeal. High-quality photos are essential, as is a compelling listing description.

2. Price It Right

One of the most important parts of any private house sale is pricing. Look at similar real estate properties for sale in your area, use online valuation tools, and, if needed, pay for a one-off appraisal to set a competitive price.

3. List It Online

This is where platforms like Network United come in. They allow private sellers to list their house for sale on top real estate websites, where most buyers are actively searching. Your listing should include detailed information, quality photos, and contact options.

4. Manage Enquiries and Inspections

As the seller, you’ll answer buyer questions and organize viewings. Being proactive and professional helps build trust and increases your chances of a quick sale.

5. Negotiate and Finalize

Once an offer is made, you can negotiate directly. When terms are agreed upon, engage a solicitor or conveyancer to manage the legal contract and settlement process, ensuring your private sale is secure and compliant.

Who Should Sell Without Agents?

Selling privately works well for those who are:

• Comfortable with digital tools and communication

• Willing to take a hands-on approach

• Looking to avoid high agent costs

• Confident in handling inspections and basic negotiations

Even first-time sellers are finding success using the For Sale By Owner model—thanks to supportive platforms and abundant online resources.

The Role of Technology in Private Real Estate

The rise of private real estate is closely tied to better access to marketing tools and digital platforms. Sellers can now create professional listings, reach a national audience, and handle every step of the process from their computer or phone.

Modern services make it easy to:

• List your property on leading websites

• Download legal templates and contracts

• Access customer support during your sale

• Get real-time feedback from interested buyers

What once required a licensed agent and a high commission fee is now available to any seller willing to put in a bit of effort.

Private Sales in a Hot Market

Victoria’s property market continues to see strong buyer interest, especially in suburban and regional areas. This creates an ideal environment for those looking to sell without agents.

In high-demand suburbs, buyers are often ready to act quickly. A well-presented property with a fair asking price can sell fast, especially when listed on the right platforms. Private sellers can capitalize on this momentum and avoid lengthy agency contracts and fees.

Real Stories, Real Savings

Many Victorian homeowners are already reaping the rewards of private selling. For example, a seller in Ballarat saved over $15,000 in agent commissions by managing their sale directly. Another in Werribee sold their home within two weeks of listing privately, benefiting from total control over the sale process.

These success stories highlight that selling your own house privately is not only possible—it’s profitable and empowering.

Final Thoughts: Why Private Real Estate Works

Private real estate in Victoria is no longer a fringe option. It’s a growing movement that gives homeowners the tools to manage their sales or rentals on their own terms. Whether you're listing a house for sale, downsizing, or renting out an investment, private transactions offer a modern alternative to the traditional agent-driven model.

With increasing awareness and access to user-friendly platforms, more sellers are taking the reins and saying, “I want to sell my house privately and keep more of the profit.”

List on top property sites, skip agent fees, and take full control of your sale or rental with Network United. Start your private selling journey today—your property, your way.